The best way to come up with better ideas is to ask yourself better questions. I know it may seem a little odd to you, because it looks like a Buddhist proverb, but from a very concrete point of view where today you are doing entrepreneurship or marketing on the web, it is an important concept …
In the unpredictable world we live in today, the best way to be able to adapt and make the right decisions continuously in a dynamic way is to have a toolbox of questions that you ask. This is why in this video, I offer a question adapted from the book Zero to One Peter Thiel (a large American investor who notably co-founded PayPal, and was the first outside investor of Facebook).
What important truth do most people disagree with?
For example in Thiel’s case, PayPal was founded in 1998, at a time when most people were suspicious of internet transactions… its unpopular truth was “In the future, everyone will shop online”.