The positioning of your company’s blog on search engines essentially depends on the keywords you use. These condition both the ranking of your blog posts by the indexing robots, but also the traffic on your website: if you do not use the queries most frequently used by the audience you target, that – it is unlikely to find your company’s blog. Fortunately, there are many online tools that make it easier to find keywords to optimize the positioning of a professional website or blog: here are 7!
The fastest: Keyword Shitter
Don’t be fooled by its surprising name: Keyword Shitter is a particularly effective tool for flesh out the keywords of your professional blog.
The operation of this online tool is simple: just enter the keyword of your choice to obtain a tailor-made request list.
Do not be surprised by the speed of this keyword generator: once your search is started, the results scroll until you end it. You can also add or ban certain keywords from your search thanks to a system of filters.
Feed a professional blog: 26 questions and answers
Are you about to start a professional blog for your company or have you just started? You may be asking yourself some questions such as: What is the optimal frequency of publication? How long should an item be?
Or again: how to plan the content of the blog? How do I know which subjects will attract my target customers? How long does it take to see results? What tone should you use?
Feeding a blog is more complex than it seems. This white paper provides a solid knowledge base that you can use to move forward with confidence.
The most strategic: SEMrush
The free version of SEMrush offers you many features, including an “Overview” or the organic and paid search volume of specific requests.
But that’s not all: SEMrush will accompany you in your strategic and competitive intelligence, since it allows you to analyze the semantic strategy used by your competitors. Just enter the URL of the site from which you want to extract the keywords!
The most targeted: Übersuggest and Keyword Tool
Übersuggest is a particularly powerful keyword generator. It allows you toanalyze the most frequently saved queries across the web, but also on specific platforms like YouTube, Google Shopping and Google News. You can finally refine your keyword research using precise geographic targeting.
Keyword Tool has features similar to Übersuggest: this tool allows you to target specific media like YouTube, Bing, eBay or Amazon.
It also offers you a list of frequently asked questions, which will allow you to better target the expectations of your digital audience in order to be able to respond to its specific problems with adequate blog articles.
These questions may even help you come up with ideas for article topics for your company’s blog; do not hesitate to draw inspiration from it!
The most user-oriented: suggested and associated searches by Google
The requests suggested by the Google auto-complete module, but also the associated searches that appear at the bottom of the search engine results pages, are all indications of the interests and recurring problems of your online audience.
Please note: these suggested and associated queries change over time. You should therefore make sure to update your corpus of key words and phrases.
Choose sufficiently general keywords to cover your company’s activity, then let Google guide you. The search engine will provide you with many indications on the most frequent (and therefore the most beneficial for your SEO) queries from users!
The most precise: Adwords’ keyword planning tool
Among the many features of Google Adwords, the keyword planning tool is perhaps the most useful! This tool allows you to measure the interest of Internet users for specific requests, by indicating their monthly search volume.
Using this tool is completely free, and will provide you with valuable information on the most popular keywords on the web.
To optimize your use of the Adwords planning tool, don’t forget to prepare a corpus of general and more specific requests in advance (with all of the tools mentioned above).
You can then measure and compare their popularity to select the right keywords for your business blog.
The search and selection of keywords relevant to your business blog condition its positioning on search engines, its traffic and its visibility.
You must therefore have effective and operational tools to achieve this: do not hesitate to make your own selection by drawing from these 7 key word and phrase generators.