You are starting 2017 with new projects in mind and the desire to do better than the previous year! And within your company, you face the same challenges: How to increase traffic? How do I create more engagements? How to generate more leads?
But are you like me? You share on social networks, you test “hacks”, but nothing happens as you would like. Traffic is only increasing slightly and you don’t really understand why.
Yet you do it right. You follow tutorials and when you write articles, you follow the guidelines to position yourself best on Google. But no, there’s not more traffic either.
But then what to do?
I’m not saying I have the solution. Maybe we’re not focused enough on what we do, on the content we create, but especially on the audience we’re speaking to.
In general, your content lacks affection, attention, care and empathy.
You need to create content that will help your audience learn, inspire them.
How about using human emotions to add warmth to your content?
Do you know the 7 most viral emotions?
- Admiration ;
Now please, before creating your next article, your next video or infographic, here are the 5 questions that you must answer by incorporating an emotion:
- How do we give them what they need?
- How to make them smile?
- How can I make my prospects’ lives better?
- How can we help them make better decisions?
- How to make their lives easier?
How to go further ?
If you still have problems with your blog, I suggest you download the white paper where I interviewed 6 digital experts. You will discover simple and effective techniques to increase your traffic.
If you have any questions or suggestions, go to the comments.