The SEO strategy of a company is a key point in its development. It allows him to quickly position his site at the top of search engine results, to attract Internet users to his site and to make more sales. This is why it is important to take it into consideration, even if the website is still only in the design phase …
In order to establish solid foundations for your SEO strategy, I offer in this article 5 tips that will allow you to integrate SEO into your website from its creation.
Work on the contents of your web pages
The first step is to do a keyword research: they will be the pillars of your content strategy. Choose keywords strongly related to your services, and collect as many as you can!
Then you should carefully integrate these keywords and their lexical fields into the content of your pages. During this task, it is better to be careful: watch out for over-optimization! The latter could cost you dearly: it is very little appreciated by search engine robots. They could penalize you and prevent you from positioning yourself in the first results. Over-optimization will make your texts heavier and less fluid in the eyes of your customers.
Optimize your tags: metadata, prioritization, tags …
This data is the basis of a successful SEO, and its implementation is essential from the design of your website. But what are they exactly?
The metadata is the URL, page title, and short description that appears in search engine results. They allow them to collect essential information on your page and help to reference it correctly. It is therefore important to pay special attention to it! When creating your site, make sure that each page has unique metadata, optimized with good keywords, and perfectly reflecting the content of the page associated with them. An optimization certainly a little long, but paying for your SEO!
Tags should also be taken into consideration: they give search engine robots information about your pages and their ranking. Take the time to write them down, so as not to forget: an inconsistency on this side and it is an SEO that is altered!
For the bravest, I urge you to use structured data when creating your website. This will allow you to better understand the different elements of your site to search engine robots.
Plan a blog section
In order to set up a good foundation for an effective long-term SEO strategy, it is better to provide a privileged space from the web design for adding regular content. For that, what could be better than a corporate blog?
Search engines give more credibility to sites that regularly publish unique and optimized content. Obviously, your service pages are not the ideal place for this kind of practice: your services do not evolve every week! This is where the blog comes in. This is the perfect place to add articles regularly, as well as to position yourself on new keywords, which are more detailed and specific than those linked to your service pages.
In order to strengthen your SEO when designing your website, don’t forget to add buttons to your blog posts allowing easy sharing on social networks. Your internet users will be able to travel your content on the web with a single click!
Don’t neglect your images
Some companies tend to neglect them: they are yet another open door to a site optimized for SEO! It is important to reference the images of your website, and this as soon as it goes online.
Your images have two important tags to fill in: the title, and the alternative text. The latter corresponds to the information that will be read by the robots of the search engines; we probably don’t need to say more for you to understand its importance!
Also remember to rename your image file before integrating it into your site: an image called “IMG538658” will have much less weight on your gastronomy site than the same renamed photo “Rabbit stew with mushrooms”.
Our last advice concerns the format: avoid as much as possible images in “.bmp”, too heavy and not compressible. Prefer “.jpg” images of less than 400 kb, the preferred format for search engines.
Think about your link strategy
Integrated into your strategy from the design of your site, they will boost your SEO: internal and external links are the friends of good web marketing.
The first recommended practice is called “link building”, also known as “outreach”. It involves establishing partnerships with high authority sites in order to get them to integrate links to your own site. Set up when a site is launched, this technique can greatly improve your traffic.
Internal networking is also important. By linking the different pages of your site together, it allows your lesser-known pages to benefit from the popularity of your flagship pages: home page, service pages, etc. This practice, known as “link juice” distribution , is very beneficial to SEO strategies.
It’s important to lay the groundwork for an SEO strategy when the company’s website is created: this allows the site to benefit from optimized e-popularity as soon as it is launched. In order to guarantee the correct implementation of these various advices, it is recommended to call on an agency of professionals: they will be able to guide you in your design as well as in your optimization process!