Whether you make an institutional site, an advertising campaign with Google AdWords, a Facebook post, a product microsite, or a landing page, on more than one occasion you will have to deal with a graphic designer to solve aesthetics. And although the CWT templates cover all design needs, on certain occasions you will need to develop personalized aesthetics for your brand, such as logos, banners, product catalogs, etc.
The designer may well be a permanent part of your team, a company with which you outsource, or a freelance collaborator.
In any of the situations, meeting your needs will be essential to achieve the business objectives that you have set for yourself. But what seems simple is not always the case. Inconveniences and lack of agreement or disagreements with the delivered material can bring you delays, and stress. In CWT Advertising, we offer you the best tips to successfully complete this stage of your project.
1) Clearly explain the values of your company
Quality, distinction, justice, fairness, punctuality, communication, safety, honesty, teamwork, defense of the environment, enthusiasm, community promotion, diversity, innovation.
These are just some of the possible values of brands, which define how we act, how we think, what matters most to us, and how we like to do things.
Transmitting yours accurately will advance several steps in the task list. A professional who understands how the company feels will make pieces that are more adjusted to expectations.
2) Make explicit what your audience is
It is not the same to deal with millennials, than the exponents of generation X. With men than with women. With social class ABC1 than with C2. With parents than with singles without children.
It is essential that you clearly define what your audience is like, so that they choose the right images.
3) Transmit the objectives of your business.
By training, a designer will try to do the highest graphic quality work possible. But the less information you provide, the closer it will get to its own personal goals, away from your business. To avoid receiving excellent graphic pieces that are not useful, clarify commercial aspects of your company, such as which are your most profitable services and products, or which ones have wasted development potential or little diffusion.
4) Be clear about delivery dates
Defining the milestones is essential. Even if it seems like you have all the time in the world, if you don’t, the days will disappear, and suddenly you will be behind and worried.
Document the deadlines, and ask the designer for confirmation that they can be completed. It is also recommended that you explain the reason for them, that is, what other planned tasks will depend on your accomplishing them effectively.
5) Check that the images are the correct size
When applying for jobs to be posted on social media, keep in mind that there are multiple sizes of images. Each network has its suggested width and height, and even within each one there are variants. For example, it is not the same resolution on Facebook in case you want a publication, as when you run a purchase conversion campaign on your website.
Before making the payment to your designer, make sure that you have received them correctly, and additionally we recommend that before starting you clearly explain where you will use the graphic piece (s).
In the case that they are banners for Google AdWords, request them in the most recommended sizes. In this Google guide you can see what they are.
6) Get together before you start
Time is the most valuable asset of the 21st century, and it is common for all of us to find it scarce, which is why we often resort to email or even WhatsApp for work tasks.
As a last tip, it is important to have a personal meeting, or WhatsApp, Skype or Hangout if it is at a distance, to discuss and analyze the entire project calmly, in order to ensure the correct understanding of it. Additionally, it will allow you to establish a personal contact that, in addition to providing trust and mutual knowledge, will facilitate communication in the rest of the plan.