How to interact with a graphic designer in your digital marketing campaigns? - IDEA YOUR BLOG SITE 2020 -

Whether you make an institutional site, an advertising campaign with Google AdWords, a Facebook post, a product microsite, or a landing page, on more than one occasion you will have to deal with a graphic designer to solve aesthetics. And while the CWT Advertising templates cover all design needs, in certain opportunities you will need to develop customized aesthetics for your brand, such as logos, banners, product catalogs, etc.

The designer may well be a fixed part of your team, a company with which you outsource, or a freelance collaborator.
In any of the situations, the fulfillment of your needs will be essential to achieve the business objectives that you have set for yourself. But what seems simple is not always the case. Disadvantages and disagreements or dislikes with the material delivered can bring you delays, and stress. In CWT Advertising, we offer you the best tips to successfully complete this stage of your project.

1) Explain clearly the values ​​of your company

Quality, distinction, justice, rectitude, punctuality, communication, security, honesty, teamwork, defense of the environment, enthusiasm, community promotion, diversity, innovation.

These are just some of the possible values ​​of brands, which define us how we act, how we think, what matters most to us, and how we like to do things.

Justly transmitting yours will take several steps in the task list. A professional who understands how the company feels, will make pieces more adjusted to expectations.

2) Explain what your audience is

It is not the same to deal with millennials, as the exponents of generation X. With men than with women. With social class ABC1 than with C2. With parents than with single children without children.

It is essential that you clearly define how your audience is, so that you choose the right images.

3) Transmit the objectives of your business.

By training, a designer will try to perform the work of the highest possible graphic quality. But the less information you provide, the more you will approach your own personal goals, moving away from those of your business. To avoid receiving excellent graphic pieces that are not useful, clarify commercial aspects of your company, such as what are your most profitable services and products, or which have a wasted development potential or little diffusion.

4) Be clear with the delivery dates

Delimiting the milestones is essential. Although it seems that you have all the time in the world, if you do not do it the days will vanish, and suddenly you will be late and worried.

Document the deadlines, and ask the designer for confirmation that you can fill them out. It is also recommended that you explain the reason for them, that is to say what other planned tasks will depend on your accomplishing them effectively.

5) Check that the images are the correct size

When applying for work to be published on social networks, keep in mind that there are multiple sizes of images. Each network has its suggested width and height, and even within each there are variants. For example it is not the same resolution on Facebook in case you want a publication, than when you run a purchase conversion campaign on your website.

Before making the payment to your designer, make sure that you have received them correctly, and additionally we recommend that before beginning you explain clearly where you will use the graphic piece or pieces.

In case they are banners for Google AdWords, request them in the most recommended sizes. In this Google guide you can see what they are.

6) Meet before you start

Time is the most valuable asset of the 21st century, and it is common that we all find it scarce, so many times we turn to email or even whatsapp for work tasks.

As a last tip, it is important to conduct a personal meeting, either WhatsApp, Skype or Hangout if it is remote, to discuss and analyze the entire project with peace of mind, in order to ensure the correct understanding of it. Additionally, it will allow you to establish a personal contact that, in addition to providing trust and mutual knowledge, will facilitate communication in the rest of the plan.