how to optimize the sales funnel for end-of-year sales? 2020 -
For the e-commerce sector, which exceeded 100 billion euros in turnover in 2019, the year-end period represents a major part of their turnover: French Days, Black Friday, Cyber ​​Monday, Christmas shopping … but with the period linked to COVID-19, how can you optimize your e-shop to boost sales? This is the subject of the new Trustpilot webinar.

On Thursday September 24, 2020 at 2 p.m., don’t miss this 100% e-commerce webinar, organized by Trustpilot, which will give you best practices, tips and advice for optimize the sales funnel and improve your conversion rate during this strong sales season. To register for the webinar: click here.

5 concrete tips to apply on your online store to better convert

On average, 75% of consumers who add a product to the cart abandon their purchase, for various reasons (incomplete product sheet, unoptimized CTA, lack of confidence, shipping costs not offered or too high, means of payment not suitable…), which represents a significant financial loss over a year!

From arriving on the landing page of the merchant site to the order confirmation page, there are many stages and sticking points that can slow down a user’s journey. The goal of the webinar is to break down each of the blocking points, in order to make optimizations and corrections, and thus increase the conversion rate of your online store.

register now so you don’t miss our e-commerce webinar, or access the replay on demand if you are not available on 09/24.

Don’t miss this e-commerce webinar on year-end sales on Thursday, September 24 at 2 p.m.

On the webinar program, which will last between 45 minutes and 1 hour depending on questions from registrants, we will talk about several aspects of the customer journey in the context of end-of-year sales:

  • How to optimize the purchase funnel on your e-commerce site?
  • What tips to fight against basket abandonment and bounce / exit rate?
  • The concept of social proof during COVID19 and year-end sales: how to leverage it to increase the conversion rate?

If you are not available on 09/24 at 2:00 p.m., you will in any case receive the on-demand replay immediately after the webinar has aired.


webinar optimizing customer journey

Article written in collaboration with Trustpilot