It is no longer necessary today to convince companies that social networks are relevant, and even necessary. It is recognized that these exchange platforms make it possible to stand out from the competition, to create a community around the brand, to retain customers and to attract prospects. Consequently, they can increase the company’s revenues …
The construction industry is no exception to the rule! It is just as relevant for a business working as a general contractor as it is for a clothing store to be active on the web.
On the other hand, there are tricks to put in place in order to use effectively the social networks in the construction sector.
Do you have a business under construction, are you convinced of the merits of social platforms, but don’t know how to use them? This article is for you!
Strategically select social networks according to your construction company
It is irrelevant for a company to be on all social networks. You have to choose which ones will be most useful for you.
Instagram, for example, is a vehicle for images. The most popular accounts with Internet users are those which present pretty artistic images. With that in mind, ask yourself if you’d be able to fund your account enough, and what’s more, add images that will catch the eye of users.
Besides how it works, you also have to analyze where your target customers are. The social platforms differ in particular according to the age of the users. The vast majority of Snapchat users, for example, are under the age of 25. It is therefore to be assumed that the pool of customers wanting a construction service is not found there.
Facebook, LinkedIn, and Twitter, for example, are relevant networks in the construction sector. They allow you to display yourself, increase your visibility and share information about the company and services.
Share relevant construction related content on your social networks
Internet users remain connected to accounts that offer them what they want or are looking for. So, it is important to take care of the content that you share on all of your online pages. Otherwise, you risk losing subscribers!
You can take advantage of social networks to present your prices, exclusive offers, construction projects you are proud of and the bottom line of your business.
Ask yourself: what sets you apart from your competitors? Is your customer service excellent? The fact that you use eco-friendly materials? Once you have identified this characteristic, highlight it on your pages.
It is advisable to develop a social media strategy before getting started. This planning will let you know what you are going to publish and how to do it. Is it relevant to include a photo of a building site, a house once the work is completed, or a short video?
As I already mentioned in a previous article, it is important to take care of your image on social networks, since users have become accustomed to searching corporate social platforms before asking for quotes.
If you are not an expert in managing social platforms, don’t panic! You will certainly find a young employee who knows about it and who can help you do your first brush cutting.
On the other hand, if you want real professional work that brings convincing results, I can only advise you to contact a community manager. He will be able to help you set up everything, advise you and even manage your networks afterwards if you wish.
Create a community around your services under construction in your social networks
Try to create a community around your company name. It’s a good idea to start a conversation with customers and prospects, and respond to or respond to all of their posts about you.
Also, go ahead to get their opinions. Ask them questions.
As much as social networks are fertile ground for visibility when Internet users speak of your brand in a positive way, they can be destructive otherwise.
Any business will face bad publicity at least once. You have to know how to react to comments that could be harmful in order to rectify the situation. Here again, a community manager is ideal for putting out the fire, and especially not stoking it.
In addition, social media is a great way to humanize your business. Customers and prospects don’t like having the impression of talking to machines. They like to have personalized service and know that if there is a problem, they can easily talk to someone.
Get active on social media
Of course, it is not enough to post comments or photos once in a while. You have to stay active.
It will be difficult for a business to create a real community, retain customers and attract prospects if social networks are not managed at least once a day.
Keep a watch on all your social pages.
Some applications, such as Hootsuite, can help you in this management by grouping all your networks on the same page. It also allows you to schedule your publications for the week in advance, for example.
In addition, online community management cannot be done in any way if you want to achieve meaningful results.
It can seem long and difficult to manage all of your accounts. But in 2017, being on the web is no longer a luxury, and should be part of your marketing plan.
Use the tips above to effectively manage social networks of your company under construction.
Good luck !