Do you want to write quality blog articles? Well, I’m going to help you, because I know perfectly well the frustration you can feel when you start blogging. You work a lot on your blog. Maybe you already write a lot of articles. You publish them and wait for your readers, comments, likes, shares … But nada!
Your blog has a similar attendance rate in the Sahara. And it’s not because your content is bad or you are not working enough. It’s just that you’re not doing the right things.
So yes, you proofread your articles, correct grammar and spelling mistakes, typos …
But that’s not enough, because you have to pay attention to:
- His titles;
- Its introduction;
- The body of his article;
- His conclusion;
- Its layout;
- His visuals.
And this is what I suggest you discover in this article.
How to write a blog article title?
The title is surely the most important element of an article. Indeed, if your title does not make you want to click, nobody will read your article, even if it is very good. So pay close attention to your headlines if you want to write blog articles that are read.
1 / Is the title of your article clear?
Does your title clearly share the main idea of your article?
Is it clear enough to make your readers understand what they will discover in your article?
2 / Is the title of your article specific?
Does your title have numbers? You may have already noticed, but there are many articles that include it. Why ? Because it works. Example:
- The X best tools for trimming your hedge;
- The worst X videos on the web;
- How I got my first X subscribers.
3 / Does the title of your article offer an advantage?
To make your readers want to read your article, they need to be able to make a profit. That’s why this type of grip really hooks. Example:
- How? ‘Or’ What [résultat futur] in 5 minutes flat?
- The procedure for [résultat souhaité] ;
- How? ‘Or’ What [résultat futur] without spending hours there?
4 / Does the title of your article evoke emotions?
As a human being, we are governed by our emotions. Knowing how to play with the emotions in his titles is to ensure readers with a shovel.
On which emotions to play? All of them! Joy, fear, love, sadness … Example:
- 7 shocking mistakes that literally kill your blog;
- Do you know these 3 simple exercises to quickly relieve back pain?
5 / Does the title of your article include keywords?
To be able to be well positioned on Google, your articles must contain a certain volume of keywords. Your title should also have your main keyword.
There are several SEO tools to help you. I recommend Yoast SEO, which is simple and effective.
You can also simply ask yourself if your title corresponds to what Internet users are looking for. If so, you’re on the right track!
How to write a good blog post body?
6 / Do you have an introduction to your article?
The introduction is something to take care of when writing interesting blog articles. It should capture the interest of your readers to encourage them to continue reading your text.
How to pique the interest of your readers? Here are 4 tips to get there:
- Ask a question to its readers;
- Highlight an end result;
- Use figures and statistics;
- Share a personal anecdote;
7 / Do your subtitles generate interest?
Subtitles of articles are often overlooked. And I, too, have long made this mistake. However, before reading an article, Internet users browse the subtitles to get a general idea of what they are about to read or not.
The worst mistake would be to give the answer to what your readers are looking for directly in your titles. Instead, your titles should:
- Stoke curiosity;
- Be surprising;
- Show your personality;
- Playing with emotions.
8 / Is your article aimed at your reader?
To make it clear, do you use “you” or “you” in your article? What are internet users most looking for, including you and me? Let’s talk about him! Because he’s the most important person in the world.
Writing long articles is fine, but in order for them to be read they need to talk to readers. Why ? Because it brings the blogger and his reader closer.
The words “you” and “you” are the most important words to introduce in an article. The most powerful. So make sure you have more than “I” for example.
9 / Use power words
How do you create engagement? How do you write good calls to action? Using the right words and not all words are created equal. Certain words have a powerful impact on our brains, so why not use them?
What are these words? You can easily find them by searching on Google, but you can also click here to discover 60 power words.
10 / Forget what you learned in French lessons
You had the best marks in your class in French, so you think blogging is for you? Nothing is less sure ! To write for a blog is to write as you speak.
Use a literary style, it would be too pompous, too soporific. By writing as you speak, you write short, dynamic sentences. It will add pep’s to your writing. This is essential for writing blog articles that are read.
11 / Do you use active voice?
Do you want dynamic articles? So, banish passive voice, complex sentences and use active voice and simple sentences.
Can’t you tell the difference between the two? Well, you can read this article to understand the difference between the two.
12 / Did you remove the blurry and unnecessary words?
If you read your articles before you publish them (which I strongly recommend you do), you will notice that certain words do nothing for your readers. Remove them, it will have an immediate lifting and energizing effect on your text.
Words like ” I think “, ” In my opinion “, ” In general “ can be deleted. Others like ” Well “, “Nice”… Can be replaced by more impactful words like ” awesome “, ” fantastic “…
How to write a good conclusion?
13 / My recipe for a good conclusion
Having a good conclusion is also key, especially for long articles. So how do you make a good conclusion? Here is my recipe:
- Remind your readers of the 1st thing they can do;
- Put them in confidence to put in place some tricks;
- Show how great the end result can be.
14 / Are your last sentences memorable?
You surely know the expression “We must keep the best for the end” ? Well, for a blog post, it’s kind of the same. To make an impression on your readers, it’s always a good idea to save your best sentences for the end.
15 / Have you placed a call to action?
What is the purpose of your article? Receive feedback? To be shared ? Subscribe to a mailing list? In any case, your article should have only one clear call to action.
How to properly format a blog article?
16 / Did you insert links to other related articles?
Have you won readers for your article and want to keep them? The only way to do this is to provide related articles related to the subject of your article.
How to do ?
Well, either you refer your readers to complementary articles from other blogs, or better, you refer your readers to old complementary articles that belong to you.
17 / Did you pay attention to your visuals?
If a picture is worth a thousand words, then you should pay close attention to your visuals. How to do ? By focusing on 3 points:
By following these points, you are putting all the chances on your side to make your visuals easily shareable on social networks and easily referable on search engines.
To succeed in writing successful blog articles, go slowly
Do you feel overwhelmed by all this information? Rest assured. I myself did not apply all the advice in this article to write it.
You can start by choosing 2 or 3 points to focus on when writing your articles. Little by little, it will become automatic and you will see your readers (and Google) appreciate your articles more and more.