A very clear infographic of an American colleague of 1:30, the agency of Inbound Marketing IMpact, on the 6 step process of Inbound Marketing which allows customers to discover for themselves the offer of your company and to solicit you …
- First step: define a strategy, budget and return on investment objectives;
- Second step: create an efficient ergonomic site that is easy to update;
- Third step: generate more traffic through the blog, social networks and SEO;
- Fourth step: convert visitors into prospects with landing pages and premium content;
- Fifth step: convert prospects into customers with marketing automation and lead nurturing programs;
- Sixth step: follow the performance indicators to optimize your actions.
It is a very effective methodology which has met with great success across the Atlantic with today more than 400 agencies claiming to be inbound marketing.
The big difference compared to traditional or Outbound Marketing approaches is that the customer and the initiative of the contact and not the company.