Increase your sales by reducing the fears of your customers - IDEA YOUR BLOG SITE 2020 -
Day by day we are losing the fear of making a transaction over the Internet, especially when it involves placing our credit card. Many services or items are only purchased through this channel, therefore we are quickly getting used to it. However, not everything is rosy and there is still a lot of resistance when entering personal or card information, so it is very important to reduce the fears of our customers and achieve the greatest possible trust.

From CWT Advertising we bring you some tips so that you can reduce these fears and achieve more sales.

Is it safe to use my card here?

The most common fear is the mistrust produced by placing the credit card details in an e-commerce, especially when the payment gateway is not recognized by the buyer. The best way to reduce this fear is to choose reputable entities, used by sites with high traffic, such as large online stores or Mercadolibre itself, eBay or a similar portal.

The user will feel familiar with the brand, at least they will have seen it on other portals and will be able to trust more easily knowing that their card details are being placed on a recognized payment gateway. In general, these services allow you to pay by leaving your site; It is proven that this instead of being counterproductive is totally beneficial, the person feels safer if he loads the card data in this recognized entity. For us, sellers, the situation cannot be better, integrating the services of a 100% payment gateway on our site is much more expensive than using the services of large entities such as PayPal or MercadoPago through their web services.

If you use CWT Advertising, you don’t have to worry about any of this, you can choose to use MercadoPago, TodoPago, PayPal, PayU. Enter your account information and you can start receiving payments instantly.

Another option that you can consider is offering alternative payment methods. Allow your customers to pay by means other than credit cards, such as wire transfer or cash on delivery.

What will the product I buy be like?

In an e-commerce, the customer does not have the possibility of touching the product, looking at it from different perspectives, trying it, therefore a common fear is not knowing if the product will be to my liking. It is important to use all the resources that the tool provides to describe the item to be sold in the best way.

Describe the product in detail, highlight its advantages, add photos from all possible angles, if they are professionals, much better! Also upload its weight and dimensions. Clear common doubts in the description, add a video; it is easier to achieve a sale if the customer has in his hands all the information of what he wants to buy.

Will the product reach me?

Your client will always want to make sure that their product will arrive in a timely manner. To achieve this trust, you must be very clear and precise in the information you provide when explaining your shipping methods. Clear all doubts so that the user should not contact you before making the purchase. If possible, report how many days you will have the product at home or when you can pick it up.

It is highly recommended to use a recognized, serious and reliable logistics service. At CWT we integrate OCA as a shipping provider, Argentina’s leader in logistics services. If you want to know more about how to use this feature, click here.

I will not buy in a virtual store!

Your site should offer a “real store” experience for the user less familiar with e-commerce. By keeping small things in mind, we can achieve great results when it comes to retaining a fearful customer.

  • Physical store support: if in addition to your online channel you have a physical store, publish its full address and even its location on a map. Add phone numbers and contact email. If you do not have a physical place, publish your email address and telephone numbers clearly, so they are easy to find. You can use a “contact” or “who we are” page to report this information.
  • Good design brings greater confidence: The design of your e-commerce site is essential when it comes to inspiring trust. Invest in design, an attractive, modern, and mobile-friendly store will convert much more than one with an obsolete design. Attract your visitors, do not drive them away. If you want to delegate this task, we have the WeDo Plan that will allow you to have an attractive and functional store designed by experts.
  • Post real testimonials: reading a successful experience motivates the buyer to continue researching our products.
  • Artwork is everything: do not abuse the text, use images to communicate your message. If you sell tangible products, please upload real photos. Make your visitors know your articles through photos, and if possible in their context of use. Publish a page with your company data, add photos of your team, show a “more human” image.

Is there no one here who can help me?

Sometimes our customers need a little push to make a purchase, if there is no resource on our site to give it, it is a lost purchase. So that this does not happen we advise you to create a page of frequent questions where all doubts about the purchase process are cleared.

Create forms to receive feedback, if the queries are repeated, add them to your frequently asked questions. If you have the possibility to add a online chat better yet, having a person on the other side who can help and provide quick answers will help us make the sale.

Remember that CWT has the ability to integrate third-party tools through its tool «Custom Code»Through which you can not only integrate an online chat, but also all kinds of tools that help improve the engagement of your store.