Instagram does not stop offering new features, and just a few hours ago just announced the enablement of the Shopping function, ideal to enhance your online store. In CWT Advertising we tell you everything you need to know about it.

How does Instagram Shopping work?

The system works by labeling your articles in images. Once you have chosen the photos you want to include, you can tag up to five products per image or up to 20 per sequence and add filters or subtitles.

To simplify the task, there is also the possibility of saving publications as drafts and previewing them.

What will the users of your catalog see?

In the purchase publications, people will be able to see the prices and details of the products, both in the Instagram news and through the “Buy” button in the company profile. Also, by touching a post, you can get information about the products of your favorite brands

In which countries is it already available?

In March, we told you that this function was only available for approved businesses in the United States, the United Kingdom, Australia, Canada, France, Germany, Italy, England and Brazil.

The novelty is that a few hours ago it has also been implemented in Argentina, Mexico, and other Latin American countries, with a total of 36 countries where it is already operating.

Where can you see more information?

You can delve into this video posted on the official Instagram site