- But then, what is the secret of its buzz?
- How did it become known to ALL overnight?
And especially …
- How do you apply the key concepts he uses for your marketing and explode your bottom line? (I reassure you, without having to rent a luxury car and wear a suit that is too small).
In a second you will see why his marketing worked and how to use the same pattern.
But first, let’s get back to the basics of what a buzz is.
Viral marketing, the ultimate goal?
What is viral marketing?
Put simply, it’s a way of promoting where the message is relayed naturally through word of mouth.
The “buzz” spreads naturally except you cannot control its spread.
If it works, a snowball effect is created.
People share the message en masse, and it ends up being exposed for all to see.
This image speaks for itself and represents virality right!
One person talks about it to several who will do the same. It’s endless!
Honestly, that’s the goal of any social media business.
What company wouldn’t dream of being able to display your product for FREE in front of millions of people?
It is enormous !
To give you concrete examples of virality, we got “No, but allo quoi” from Nabilla or “Because this is our project” from President Macron.
These are sentences shared and repeated en masse, which lead to a national buzz.
Now let’s move on to our friend JP’s marketing analysis …
JP Fanguin: Scam or artist?
The virality of his message stems from several factors, and the first is psychological.
Self-confidence or not to be afraid of ridicule
Why did he buzz?
Because its content made people laugh. Nothing is going well with his videos … and it is this absurdity that has created a buzz.
But let’s dig a little deeper …
Because if it was enough to be ridiculous to buzz, it would know.
So why do people feel pressured to laugh at him, laugh at him, and share?
Because it seems ridiculous to us.
In our society, all of our actions are dictated by one thing: The look of the others.
What matters most as a human being is to please the tribe, to be accepted socially and not to be rejected.
On the contrary, JP takes the opposite view. He displays complete confidence in himself; even if he makes a fool of himself.
But it doesn’t end there!
The real success of his virality is not to be ridiculous.
What changes here is the deep psychology of spectators.
They think they are smarter because they think they have a missing piece of the puzzle:
“We’re smarter because we can see it’s ridiculous when JP looks serious. He doesn’t realize he looks silly, when I can see it. “
Result? We feel superior, because we, as spectators, understood. While he, no.
Did you get the idea? A feeling of superiority sets in in the viewer who must share it with others.
Let’s take an example.
Imagine you’re in English class and Marc, the arrogant bad boy student, shows up in front of everyone for a presentation.
He certainly has a cool accent, but quickly you notice that his t-shirt is upside down with the label on the front.
Finally, everyone sees it, everyone knows it. Except him !
And this is where it is strong: it involves everyone!
Because at first only one person sees their t-shirt upside down. But she tells her classmate who will do the same until everyone knows.
There you go, virality has exploded! The next day, almost the whole college will know.
And you know what ?
Despite the ridiculousness, our friend JP is going to generate a TAS of money with his buzz.
Because absolute trust always pays off!
Think of the film “The Social Network” which traces the creation of Facebook.
When Zuckerberg shows up to investors late + in his pajamas, is he ashamed?
He has confidence in himself. He is certain of his behavior and in our society, the one who is not afraid of anything gets the advantage.
JP is the same, he will be laughed at, but he doesn’t care. Through the millions of people they touch, some will say to themselves:
- “What if this guy finally has something for me?” “
- “What if he’s really rich and I can do the same? “
They will contact him and he will have won.
Let’s move on to what you ABSOLUTELY need to remember and apply for your marketing.
Perfectly mastered branding
Where JP is strong is in his branding. And you have every interest in doing the same.
No matter who you are, behind your screen, your personal branding is worth gold.
Whether you are a freelance, a trader, a large company or even an employee, apply this!
JP established an easily identifiable context: a sports car, a costume, a place that makes you want to.
In short, the luxury life.
We see it, we know who it is and we recognize him immediately.
For your brand, it must be the same.
If you’re a designer, when you say “do you know a hot design guy? “As soon as you see one of your accomplishments, you should know it’s from you.
In 1 second, anyone in your area should be able to identify you.
It can go through your service in itself or what surrounds it: brand image, responsiveness, price, communication, artistic style …
For example, you immediately recognize a Picasso even if you don’t know anything about it.
Because it is recognizable!
Unfortunately that is not enough
When you are in a market with hundreds of competitors, you have to go deeper.
There are tens of thousands of freelance designers.
On the internet, there are hundreds of guys in suits with rental cars and yet they don’t buzz.
- So what ingredient did JP add?
- Which ingredient to apply to choose you and not another?
A slogan to be unforgettable
JP struck a chord and no one can forget him!
It goes through the ridiculous, the dress style, but also… the language!
“Hello to you young entrepreneur” “the question is quickly answered”.
This is his slogan. And that people will know and remember. This is what will make you stand out.
This is also the case with the US president “make america great again” or your favorite YouTubers, for example.
If i tell you “Dammmn people “: You immediately know who I’m talking about!
It’s the same in your marketing. Suggest elements that allow you to be recognizable.
“Because I’m worth it” or even “to the bottom of the form”. Some words that are associated with you and who characterize you.
So, what new and unique message can you use to describe your business?
For example, what if you do visuals? “The designer of your favorite youtubers”.
Or if you are a writer for “The Word Wizard”.
Or as a marketing consultant “the expert that the experts consult”.
Okay ok, the examples are not transcendent, but I’m sure you get the idea!
Back to JP. How can you create a tailor-made speech that will impact your prospects for sure ?!
This is what we will see now.
A well-structured message
If marketing interests you, you can’t have missed the AIDA model.
In copywriting, this is a formula that I use it every time for my clients.
This is the ultimate foundation and it is the one that ALWAYS gets results! For an ad, an email, a product sheet, a sales text, a landing page: it always works!
Let’s take a look at this model to see how JP used it:
AT : Draw attention : “Listen, young entrepreneur, I have something important to tell you”.
Here JP announces the target of the speech (young entrepreneurs) and arouses curiosity (I have something to tell you).
So we want to know a little more …
I : Arouse interest : “Did you know that 5% of the population held 95% of the wealth? Do you want to be part of the upper or lower social class? “.
Here he sets out an irrefutable statistic. Then he asks a rhetorical question, do you want to be poor or rich?
Obviously, no one will say they want to be poor. His speech is therefore starting to interest us a little more.
D : Create desire : “With your phone, you can earn money quickly and buy this type of high-end vehicle”.
It just makes a promise with a very simple barrier to entry: all it takes is a phone.
Who doesn’t have a phone today? So inevitably, we say to ourselves “Hmm even I can do it!” “.
Then he does what I call in copywriting “painting the dream.” He talks about how your life will be after receiving his advice, once you are rich.
This is the basis of sales: to imagine, project the prospect into the future.
AT : Call to action : “Either follow me and make a quick buck, or you will ask your grandmother for pocket money, contact me.”
So there we have 2 solutions: the dream (of becoming rich) or having a lousy life.
It uses contrast so you can make a decision fast and NOW.
And did you notice? JP does not talk about the product. He only talks about the dream, the desire, the profits and the prospect.
This is the most common mistake in marketing: focusing only on yourself, on your product.
But no, that your prospect doesn’t care.
Finally, JP gives the final result, but not the HOW. This is a great way to create curiosity and get the curious into action.
In summary, what you need to keep from JP
- Create a unique branding : Be different and stand out from the crowd through your product, your message, your communication;
- Be memorable : Create a slogan and a strong brand image;
- Turn strangers into buyers with a speech AIDA and focus on the prospect… Not on the product!
So, are you interested in marketing and want to make some quick money with me?
Ahah, I’m kidding.
On the other hand, you can easily monetize your knowledge and achieve your freedom. Click here to discover a 100% Free guide that explains you from A to Z how to do it!
It’s all in, how to find your customers, how to set your prices, how to achieve your freedom.
So, did you like this analysis?
I think the question is quickly answered.