Last month, Pinterest launched a new feature in the product recommendation: Shopping Spotlights. It features selections of products chosen by fashion influencers and publishers to facilitate purchasing behavior.
All recent e-commerce trends on Shopping Spotlights
According to the Pinterest release, users will be able to easily choose and purchase selected products based on current trends on Pinterest, as well as the choices of fashion influencers and publishers.
Recent trends such as the color of the tie, intergalactic makeup, and terracotta houses are now fully available on Pinterest via Shopping Spotlights. Thanks to the appearance of an editorial magazine, keeping up with the latest trends, choosing and buying influencer products has become very easy.
The product listings will be organized by guest editors and fashion leaders, including the American journalist and editor, editor-in-chief of Teen Vogue, Elaine Welteroth, fashion blogger Blair Eadie and interior designer Sarah Sherman Samuel.
The choice of articles appears thanks to thesearch tab and presents various product pins directly linked to e-merchant pages. This new feature is available on Android, and soon on iOS.
Pinterest’s product recommendation strategy
You understand, this new feature enters theera of “smart” recommendation.
Much more than a simple concept, it allows e-merchants to quickly increase the conversion rate and to build lasting customer loyalty.
By implementing Shopping Spotlights, Pinterest can also generate additional sales and thus generate a return on investment more efficiently.