Discover the advantages of remarketing, and how to implement it on your website or shopping cart.
Imagine that out of every 100 visitors to your website, 3 have made purchases. What happened to the other 97? They did not register, they did not leave their data, you do not know anything about them, but you suspect that your products may have interested you for another opportunity.
How can you then communicate with someone with whom you have not established a direct contact link? The most common analogous situation is when you meet a person you like on public transport, and you immediately feel an attraction, but you know that when you get off at your stop, you will not be able to track it in any way.
In business, fortunately there is a concept that allows you to deal with this type of situation, and thus increase your sales and grow your brand.
What is remarketing?
The remarketing It is a digital marketing strategy, which shows ads to those who have visited your website and have been interested in the products or services you offer, with the aim of transforming occasional visitors into active customers.
While there are different solutions and companies that offer it, without a doubt the best known are the possibilities offered by Google Adwords, allowing you to display your banners or text ads on the thousands and thousands of websites that advertise with Google.
What is the relationship between remarketing and your% conversion?
Keep in mind that in these types of campaigns, you are focusing on a universe bounded to people who have shown their interest in your company, so the conversion rate is usually much higher than traditional campaigns. Or rather in other words, remarketing is the strawberry of dessert for your digital marketing actions, whether they have been done through email marketing, advertising on Google, or on social networks, allowing you to increase the metrics obtained.
Why does the rise of smartphones further enhance remarketing?
When the PC, the traditional entry point for the Internet, generally more than one person, used the same browser, so it was impossible to discriminate reliably who from the whole family was accessing, thus being able to show the ads to the wrong person. Today, when the smartphone is the king of Internet access, this type of targeted advertising is even more accurate.
3 Myths about Remarketing
1. Remarketing lasts only 30 days – FALSE
The usual strategy is to use these types of marketing campaigns for a short period of time. For example, travel agencies usually show you information about hotels or tickets in Miami when you have seen on their website information about Disney parks.
But keep in mind that Google cookies allow campaigns of up to 530 days! What may be useful in other types of businesses, for example when you want to send end of season offers to all who have seen your products, or show advertising to those who have been interested in your services last year.
Use your creativity to define exactly the validity of the lists
2. Remarketing is expensive – FALSE
Unlike belief, performing remarketing is not burdensome. And the reason for this is simple. You will be “chasing” visitors to show you your banners wherever you are. You will not necessarily have to offer a very high money per click, since anyway, you will arrive at some time of the day to show them your advertising.
3. Remarketing saturates users – TRUE and FALSE!
It is true that you will tire your navigators if you show your banners without stopping after they have visited your site. Surely this situation has happened to you, and you end up upset with the company that insists again and again, as if you had not seen its advertising!
But fortunately when creating the campaign, you can parameterize variables such as how many times per day to show your ads, so that this view is useful and not intrusive.
How to implement Remarketing in CWT Advertising
You can create and modify your Remarketing audiences in Google Analytics, by following these instructions.