LinkedIn: a new feature for live audio events -

Have you ever seen a YouTube video with auto-generated captions? LinkedIn’s new update isn’t much different from this feature…

A more immersive experience with auto-generated captions on LinkedIn

With a new experience, more immersive and more intimate at the same time for Internet users, social audio is becoming more and more important on social networks. While more than 5 million English listen to at least one native podcast each week according to a 2021 Harris Media study, IThe number of Clubhouse downloads increased from 3.5 million downloads on February 1 to 8.1 million on February 16, 2021 (source)

And if the trend has accelerated, it has highlighted the shortcomings of these platforms in terms of accessibility for the deaf and hard of hearing. To address this, LinkedIn unveiled a new feature bringing real-time captions to audio events.

As LinkedIn explains:

“Until now, when members joined an audio event on LinkedIn, they could only listen to it. By adding real-time captions, we’re making audio events more accessible and inclusive for members with hearing loss. »

This feature will be useful for all users, especially those with hearing difficulties.

Just like Twitter, LinkedIn has developed its version of Audio Rooms, which is its own live audio events feature. Remember that since the rise of Clubhouse, many social networks have embraced the audio format.

Thereby, subtitles are generated in real time, allowing users to follow the discussion without needing to listen to the audio. This is undoubtedly a new strong point of the platform, allowing it to reach more of its users.

Aside from better accessibility for the hearing impaired, the option can be useful in situations where listening is not possible. Moreover, more and more users prefer to watch videos with subtitles without activating the sound on social networks, a type of use that is becoming normalized.

On LinkedIn, this option has been tested for a few months, but only internally. Currently available in English, it is likely to be rolled out in other languages, although LinkedIn has not yet given specific rollout dates.

This is a minor addition, but it improves the quality of life which makes the LinkedIn experience even more enjoyable. If studied thoroughly and used correctly, it can have a significant impact on your marketing process and performance.

Another four-week interactive series

LinkedIn will also launch a four-week interactive series of real-time conversations to help its members “learn the kind of skills that can help them advance their careers.” This could be a good way to spread awareness of the platform’s live events, while showcasing LinkedIn Learning instructors.

Every Wednesday, since May 18, users can connect with experienced instructors: engage, ask questions, and join the conversation. The series is set to last until June 8 and holds great significance for the platform.

Accessible in the learning module as soon as it is made available by the platform, it aims to market its new functionalities to users. This can be a great opportunity toexpand your profile and get in touch with new people.

To find out about upcoming events, you can search for “LinkedIn Learning Live” while using the “Events” filter. In this way, you will find different specific and upcoming live discussions.

Source: LinkedIn