As part of the rollout of LinkedIn’s new events platform, the Clubhouse-style live audio feature the company confirmed it was working on last year will debut this January in version beta…
Create a unique audio experience
Back in March, when live social audio was a hot topic for many, Jake Poses, LinkedIn’s Video and Event Manager, said the professional networking platform was doing “some preliminary testing to create a unique audio experience related to your professional identity ”.
He just declared:
“This month, we’re taking a big step forward and building on the success of LinkedIn Live broadcasts by launching a whole new interactive events experience that allows our members to participate more actively in the conversation.”.
“The annual creation of live virtual events increased 150% year-over-year, with a 231% year-over-year increase in the number of participants in annual virtual events,” he explained. According to Poses, the plan is to start with “a few thousand creators” hosting a variety of different audio events.
“Our philosophy is to give control to the organizers. We want to facilitate the hosting of virtual round tables, fireside discussions, etc. Some may want the event to be more formal or less formal. Some may want to communicate with their audience, open up to talk. We offer interactivity and support to professionals. “
Users participate in live conversations, join speakers “on stage” for the discussion, and will be able to connect with others at an event to network after the event is over.
Here is an overview:
Clubhouse VS LinkedIn
The hype and exclusive appeal surrounding the Clubhouse which peaked in the spring of 2021 encouraged Twitter, Facebook and Spotify to launch rival platforms. Facebook, for example, launched its own “Live Audio Rooms” feature in June 2021, while Spotify introduced Greenroom, its own version, that same month. Discord and Twitter are among the other popular sites that have thrown their hats in the ring of online audio events in recent years, the latter making live audio spaces available to all users last May. LinkedIn, however, targets a more specialized audience by engaging its community of entrepreneurs and professionals.
LinkedIn’s fully virtual events platform will eventually include moderated panel discussions, roundtables and fireside discussions, with formats left to event hosts. Virtual events will be built on LinkedIn’s internal tools, and a video version is expected to be available later in the spring.
Actively participating in the conversation at an event can help you build new relationships, strengthen your professional brand, and inspire your peers. In our new experience, you can participate in the conversation live by raising your hand and joining the speakers, “on stage” to help lead and complement the discussion. You can also see who else has joined the event, allowing for real-time connection opportunities – follow and message other attendees during the event to foster relationships and keep conversations going after the event ends. .
LinkedIn does not plan to include paid events, where organizers could charge for access, meaning we all have the opportunity to explore the future of LinkedIn’s new creation tool and the growth of LinkedIn influencers in 2022. .