LinkedIn updates its training to optimize your marketing strategy -

Do you want to optimize your marketing strategy on LinkedIn in 2022? The social network has added three new courses to its LinkedIn Marketing Labs training center. On the program: all the key elements for an optimized presence on LinkedIn and various tools and resources dedicated to advertising…

LinkedIn in B2B Marketing

For LinkedIn, The United Kingdom is the 6th market in the world and the second in Europe, in number of users. While the social network had 2 million members when it opened in The United Kingdom in 2011, it had 22 million in May 2021. The number of monthly active users there is also estimated at 10.7 million. (Source: Digimind)

In other words, it is one of the essential platforms for:

  • Improve brand awareness;
  • Develop your network;
  • Increase leads and conversions;
  • Increase income.

With the constant appearance of new social networks, LinkedIn is an often underused platform. Still, it can be a powerful addition to your marketing strategy.

Indeed, the advantages of using LinkedIn in B2B marketing are numerous, in particular:

  • With more than two professionals signing up to LinkedIn every second, companies have the opportunity to build a quality network on LinkedIn with a growing number of valuable contacts;
  • Several LinkedIn features allow you to position yourself as a leader in a particular area;
  • LinkedIn is ideal in a context of social CRM: it allows you to have a better view of prospects, customers and other contacts;
  • LinkedIn is more about individuals than companies. As such, it’s a great tool to help you make meaningful connections with others in your industry, as well as potential clients or job candidates;
  • When you maintain an active LinkedIn profile, you are building your position as a thought leader within your industry. Over time, your followers will see you as the go-to person when they want to learn more about your area of ​​expertise.

Linkedin Marketing Labs: courses dedicated to marketers

To better master this platform, it launched its Linkedin Marketing Labs initiative for the first time in January 2021. This offers five courses to help marketers better understand the different tools and options offered for a better marketing strategy on LinkedIn.

And precisely, LinkedIn has just added three additional courses.

  • Building an Organic Presence with LinkedIn Pages (20 mins): Create and maintain an active LinkedIn Page to develop your unique brand voice.
  • Develop a comprehensive content marketing strategy (30 mins): Find a balance between organic and paid content to guide your audience through the customer journey.
  • Creative design for LinkedIn (10 mins): Design visually appealing creatives that inspire LinkedIn members to engage with your content.

Each course provides:

  • A comprehensive overview of each item and additional context as to the different ways you can use LinkedIn’s tools;
  • “Knowledge check” tests, with a series of multiple-choice answers based on the previous section.

At the end of each section, you receive a notification of your progress, as well as pointers to the next course in your learning path. Once you’ve completed all the elements of each course, you get a digital certificate to download in PDF format or, even better, to display on your profile.

Showcase your expertise on LinkedIn

These free courses are delivered through SkillJar, but you can log in using your LinkedIn credentials.

If you are looking to stay on top of the social network, improve your engagement and performance on LinkedIn, it is worth going through the courses because even if you already know a lot of the information presented, there are still some essential points that change over time.

If you need more training in this area, take a look at our webmarketing training with a social media strategy component.

Source: Social Media Today