Like every week, we have prepared for you a top 10 of the best publications posted on Facebook by brands. Last week was relatively calm: the only event that took place in the capital was the Salon de la Photo, but we must not forget an important date in our History namely the Armistice! You can also find our marketing calendar for October, November and December 2018! Did the brands have enough material to arouse the curiosity of their fans? We will surely have some answers in this top 10!
Like every week, thanks to our Social Media monitoring platform, we offer you the list of branded content that has been the most interactive on Facebook. 10 contents were selected for their interactions (likes, comments, shares) from a panel of more than 1,000 brands sharing in French.
THE 10 BEST POSTS OF THE PAST WEEK
Christmas is (already) just over a month away. ? Brands are therefore preparing the contests that will flourish everywhere in our newsfeed. The most effective quiz of the week was posted by Yves Rocher and garnered over 35,000 interactions. ?
SAVOIE MONT BLANC
Who says Christmas says snow. Savoie The Savoie Mont Blanc page is well placed to talk about it with these snowy decorations that always dazzle us as much. ? The proof with these 25,000 reactions! And in addition the CM has humor by taking up the words of the tube of Yannick “These evenings”!
GiFi uses the video format on Facebook to make cooking recipes that hit the mark every time. This is a good practice that we observed during a study on video content in the Retail sector. This banana and chocolate heart cake recipe has been shared more than 17,000 times and has made more than 1 million views! ?
Disneyland Paris is preparing to welcome children with stars in their eyes for Christmas. “Disney’s Enchanted Christmas” has already started and we only want to go! ?
L’Occitane is this week’s newcomer and stands out thanks to a quiz organized on its page. As we said for Yves Rocher, many brands will emerge in the coming weeks as Christmas approaches and this is the case of Occitane with these Advent calendars! More than 10,000 people commented on the publication hoping to be among the lucky 5 drawn. ?
TOYS “R” US
Toys “R” Us is often featured in our tops 10 thanks to these contests for children. With Christmas, this is an opportunity for parents to participate and be able to please their children with bonus gifts to put under the tree! ?
So … another contest! This time, it was Xbox which, on the occasion of the 10 years of the game Gears of War 2, organized a draw with the key of an Xbox One S limited edition! ?
TOURISM IN OCCITANIA
The Occitanie region is definitely well represented this week! After the L’Occitane en Provence competition, this is the Tourism page which includes the top 10 with this photo of the Pont du Gard. The mirror effect is striking!
Auvergne Tourisme takes a step back in time and takes us back to 1900. We realize with this visual cut in two that technology has evolved in more than a century. It takes only 15 minutes today to reach the top of the Puy de Dôme. ?
Leclerc Drive completes our top 10 with this draw organized on its page during a Jenifer concert. More than 3,500 people started publishing hoping to win 2 places for the singer’s concert and give a loved one a nice Christmas present. ?
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Thanks for reading. See you next week for a new collection of the best Facebook posts, sorted for you.