Just as a website is your window to the world, SEO techniques are your indispensable ally so that you can have visitors who enjoy your page. Learn here the basics of how to achieve it.CWT Advertising is “user friendly” regarding SEO, that is, it follows the best practices regarding search engine positioning, but as a car that still depends largely on an efficient driver, a website requires a person to make the decisions keys to achieve a good ranking result.

While being an SEO expert takes time to study and experiment, there are some basic issues that, if you know how to handle them, will allow you to make the right choices and distinguish yourself from other websites that you may not believe, even those of very prestigious and accomplished brands by expert professionals do not comply.

1. Know the keywords of your business

Describing the keywords (keywords) of your business is the cornerstone of all SEO work, and to define them you have to do something as simple as thinking that your potential customers are looking for in Google. Remember that people do not necessarily use the same terms you can sometimes use in your brochures. To go to a specific example, you may do graphic advertising describing the “Pools” that you sell, but the reality shows that for example in Argentina, it is much more common to look for “Piletas”. That is, when you think of SEO, stay away from the usual lexicon and approach people’s words.

You have different allies that will help you with the task. Google Keywords Planner, or Semrush will let you know how many monthly searches, while Google Trends will graphically show you the evolution over time in the use of keywords.

2. Choose where you will position each of them.

The next most common error that occurs in SEO is not defining which page you want the visitor to access when searching on Google. Again, many large companies leave this at random, or rather, to the best decision of the search engines, which like any automatic robot will not necessarily make the most correct decision.

Advice: Make a paper diagram, and link each keyword you have defined with arrows, and describe which page on your website you want to be the main one for it. Then, when implementing the web, you will put this into practice, and you will have made a huge advance for a good SEO job.

3. Measure the evolution of the results.

Metrics are indispensable in any digital marketing strategy, and are also essential for SEO. In this case, what you are interested in measuring is what position you occupy in Google for each of the keywords you defined. The most common is usually “google” for yourself, and see what results occur. But be careful with this approach! Not necessarily what you see will be the same as the rest of the world will observe. It is important that you keep in mind that the results offered by the search engine have a custom component. One of them, and of great importance, is to rank better in the places you usually visit, for example yours! And while you will be satisfied with what you see, the returns will not be the real ones.

This task is then difficult and takes time. Fortunately there are different tools that you can use for it. Some of them, such as seranking or serplab, are “SERP Checker” tools (SERP = Search Engine Results Page), and will undoubtedly collaborate with you for constant optimization.