Very often singled out for the environmental impact of its coffee capsules, Nespresso has taken its revenge. The brand launched a brand new campaign and did not fail to make it known.

Nespresso has launched a range of 80% recycled aluminum coffee capsules, aluminum being one of the least recycled packaging in England. So a first!

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Nespresso’s new communications campaign is clear: it puts an end to its bad reputation for environmental impact and is far (far) ahead of its competitors.

To restore its image, the Nestlé group subsidiary has set up a circular economy policy. She is quick to step up her consumer campaign and increase the number of collection points.

It even plans to include other manufacturers of portioned coffee in its recycling program. And by 2021, Nespresso plans to incorporate 95% recycled content into all of its machine packaging.

Another strong point: this campaign will also be relayed internationally through 7 visuals (print + digital).

Nespresso does not go out of its way to restore its image and stay ahead of its competitors!