Niri Brusa

Editorial project manager – CWT Advertising & Co’m

With over 2 billion people around the world celebrating Ramadan this month, this can present significant opportunities for marketers. Facebook has felt this and shares several tips based on new marketing data and new digital purchasing behaviors …

Facebook recently commissioned YouGov to conduct a survey of over 17,000 people to gather information on how they plan to celebrate Ramadan this year, from April 13 to May 12, 2021, and the impact it could have. on their online social media activity over the next few weeks.

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Here is an overview of some key points of the study to guide your marketing campaign during this period.

1. The rise of e-commerce

Facebook describes the impact of COVID-19 on user experiences during Ramadan, with different shopping behaviors due to persistent health restrictions. This indicates the strong growth in e-commerce throughout the season. The demand from shoppers to browse and shop securely online is greater than ever.

The social network thus offers brands the opportunity to work on online ordering options while using Facebook’s advertising tools to more effectively target its prospects.

2. The Facebook Live marketing campaign

Always with the sanitary restrictions, the virtual connection options correspondents are gaining ground compared to physical stores and could be a real strength for your digital marketing campaigns. Facebook also presents practical case studies on Facebook Live in order to connect virtually with the public as part of a marketing campaign.

3. Spikes in purchases via mobile marketing

The guide also presents several statistics on theuse of mobile marketing, more essential than ever, and data on peak purchases during the period.

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