Google has added a third line, expanding the space available for your ads. In CWT Advertising we tell you the scoop, so you can stand out from your competitors.
What is the change about?
Google now allows you to add a third line, in addition to an additional description. Before continuing, let’s see what it is about
How can you see, both “Title 3” and “Description 2” are the new features
What does your ad look like?
With the sample data loaded, your ad might look like this:
Will “title 3” always be displayed?
Google’s information in the help (the change is too recent to have statistics), is that “it is possible that the title 3 is NOT always shown”
Therefore, we advise you to use it as additional information, and not to base your communication strategy in this space.
What is behind this change? What will be Google’s strategy?
This implies that the trend in Smartphones will be further accentuated, that the first-placed ad occupies virtually the entire screen.
Some conclusions that we deduce in this regard:
- It is increasingly important to appear first in Google advertising, since the probability that users click on that ad is increasing. In more technical words, the CTR of position # 1 will continue to increase compared to the rest.
- Google encourages even more clicks on advertisements on organic results on mobile phones (where most of the traffic comes from) by occupying as the ads told almost the entire screen. That is, this improvement in the functionality for advertisers, will undoubtedly continue to increase clicks on advertisements, and the consequent increase in turnover of the company.
Tip: Update the ads! and take advantage of these changes before your competitors notice the news.
