Optimizing your digital prospecting: how to go about it? -

Do you have a business that you are struggling to run? This is the daily life of a lot of people: the competition is so strong that it is difficult to stand out from the crowd. In order to solve your problem, you are certainly thinking of boosting your digital prospecting. You still need to know how to do it. Indeed, optimizing your digital prospecting can ensure better returns, but if it is badly done, it risks precipitating you towards certain bankruptcy. Find out how to optimize your digital prospecting and attract more customers to you …

Employ automated prospecting tools

Here, it will essentially be a question of taking advantage of the evolution of Internet technologies. Indeed, there are now tools or platforms capable of making digital prospecting for you. Thanks to them, you will more easily reach your prospects.

Platforms like Waalaxy for example offer a prospecting program on various social networks such as Twitter, Gmail or the very classic Linkedin. This tool will save you time, because digital prospecting is 100% automated. Were you struggling to reach over 100 leads on Linkedin? With this tool, no more LinkedIn Weekly Limits. You will be entitled to more than 500 invitations weekly.

More interestingly, everything is done automatically. The automated prospecting is the tool you need to boost your marketing campaign.

Create your “buyer personas”

The buyer persona is a key element of digital prospecting. As its name suggests, this is a tool that will allow you to better define the person to whom you are speaking. In simpler terms, it is identify the ideal profile of your potential customers. Creating a buyer persona therefore comes down to gathering key information about your customers such as:

  • Their motivations and objectives;
  • Their needs ;
  • Their psychology;
  • Demographic and biographical information, etc.

Thus, thanks to the buyer persona, you will know exactly how to address a customer. You will know how to use the right words and the right arguments to convince to buy your product. Your digital prospecting will therefore be more targeted and more suited to the needs and constraints of your prospects.

The creation of a buyer persona is far from a daunting task. However, you can get support from professionals in the field. There are also platforms that can help you pass this step.

Set specific and well-developed goals

Set clear goals is also very important for your digital prospecting. It will first be a question of defining a precise goal: to sell its services to at least 7 people per week, for example. Once the goal is known, then establish an action plan made up of several other small goals.

For example, you could start by making a market research push. This will also allow you to better succeed in your buyer persona. Once that is done, then think about how to reach your customers. Which channels to use? How to proceed to make the customer better understand what you want to bring him? How to awaken in him the need to have recourse to your services? Answer these questions one by one and act as you go.

Ultimately, you will realize that setting specific goals has helped you achieve make the right decisions. You will also know the impact that your strategy could have on your marketing campaign.

Keep it simple during your digital prospecting

Digital prospecting must also be done as simply as possible. You should avoid harassing your prospects with advertisements for your services. If he doesn’t seem interested in your ad, try another way.

Show the prospect what you want to bring them. Make him realize the impact that your services could have on their daily lives, in his work, in his life. Think only about his interests and show them to him. It will feel more indexed and will undoubtedly carve more importance on your ads.

Be present and visible on the Net

You should boost your internet presence to attract more customers to you. It starts with the creation of a website. On the latter, you will show all that you are capable of bringing to a client who approaches you. Also, think about showing the advantages that they will have to trust you and to use your services.

You will undoubtedly gain more points with them if you present on your site, some extracts of your previous achievements. Do not hesitate to ask the opinion of your former customers and post them on your platform. In addition, being present on the internet also implies have accounts on most popular social networks. These include social networks such as Instagram, Twitter, Facebook, etc.

Finally, you must work on the SEO of your website. It will essentially be about boosting your SEO (Search Engine Optimization) by defining relevant keywords, best representing your services, your business.

Also avoid obscuring the SEA (Search Engine Advertising). This method would definitely propel your SEO strategy. Many platforms are specialized in this area and could help you in this task. Buying keywords on Google can also earn you good places in the SERP (Search Engine Result Page).

Use the services of digital performance specialists

It’s about people specialized in digital marketing. Thanks to their expertise, they are able to analyze your business and offer you the action plan that will suit you perfectly. You will also be able to benefit from their daily advice and some tips that they may offer you.

Before choosing such a specialist, be sure to check his references first. Browse his site or blog to get a clear idea of ​​the performance you could achieve with him. Also, be sure to follow his advice once you’ve hired him.

If it seems to you that some of the approaches he suggests might not work with you, ask for an explanation and try to understand the reasons why he is pushing you to do this or that way. It will motivate you to proceed as it says and you will get the desired result.

Think about how-to videos

These are the videos you go to highlight your customers’ problems. Before that, however, you will need to do a survey. For example, you could create forms and send them to several people, so that you only retrieve anything that relates to the problems they have.

Then analyze the results you obtained and use them for your explanatory videos. Explain very precisely your perception of the problems that they have. They should genuinely feel that you understand them and most importantly, that you know what they need.

Then show them how you can help them solve their problems. You must be precise, simple and very concise. This will highlight your professionalism. Making explanatory videos also allows you to create a link with your potential prospects. Indeed, this allows first to create visual contact with them, and then to their show the seriousness that you are going to put in carrying out the tasks that will be entrusted to you.

Boosting your digital prospecting begins with identifying the profiles of your customers. Then make an effort to better promote yourself on the internet, and end up showing the value you can bring to your customers with your services.