We can never repeat it enough, it is necessary to be patient when it comes to seeing the results of a natural referencing strategy and the impact it will have brought to your business and to the relevance of your website…

 

Generally, SEO experts tend to say that you have to wait at least 3 months before seeing the first results generated by SEO optimizations. However, it is not uncommon to see that even after 3 months, the SEO results are not as expected and in this case it may be that many that prerequisites have not been met. Here are 10 reasons why your SEO strategy is not performing as it should.

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1. You target the wrong keywords

In SEO, there is no point in wanting to appear in first position everywhere on keywords with a very high search volume, be pragmatic. For example, if you run a cosmetics e-commerce site, you will have to bet on expressions that are sometimes less sought after like “bending mascara” which will generate more conversions than a broad search like “mascara”. It is certainly more sought after, but corresponds to research intentions that are too vague.

2. Your content is not quality


Despite various updates to its algorithm, Google considers the relevance of your text content as one of the most important elements for the organic visibility of your website. The basic observation is to say that if you want to position yourself on a specific expression, the latter must appear in your content just like the expressions relating to its semantic field. Be careful, however, not to fall into “keyword stuffing” by impacting the readability of the content by repeating the keywords too much. In this sense, it is advisable to adopt an approach Content Marketing prioritizing the added value your content brings to readers who browse it.

3. The titles of the pages are not optimized

In addition to the quality of the content published, the title of the pages is always most impacting factor for your SEO. The title tag is the first element that the crawler of search engines will analyze to understand the meaning of the page and the keywords on which it will be indexed. So think about optimizing title tags with at least one keyword searched by internet users in search engines.

4. Your netlinking strategy is not qualitative

The popularity of your website is one of the main pillars of SEO. To work and improve the popularity of your pages, it will be necessary that they receive mentions, in other words hypertext links from other sites. Be careful however to prioritize the quality rather than the quantity of links that you will receive because an impactful netlinking strategy for your referencing will come from links coming from thematic sites and trust. Forget the publications in the press release sites and instead bet on the virality generated by the quality of your content.

5. Your pages are duplicated

Regularly analyze your website with crawlers such as Screaming Frog or Oncrawl (for sites over 10,000 pages) in order to identify your site pages with their title or duplicate content. Each page must correspond to a specific theme and be unique in terms of title and content. However, it is common for pages to be duplicated because of filters generating parameters (especially for e-commerce sites). In this case, do not hesitate to use canonical tags to prevent these pages from being considered duplicated.

6. Your website is not optimized for mobile

Google rolled out in spring 2018 the mobile-first index which is defined by the fact that your mobile or responsive site will be the version analyzed by the Google bot in priority. So make sure that the experience offered to users on smartphones is optimal by reducing the loading time of your pages and adapting your design responsively.

7. You are not using structured data tags

Structured data are HTML tags to add to the code of your pages in order to enrich the information provided to search engines. These HTML tags are provided by Schema.org and apply to all kinds of information: your business address, telephone number, customer reviews, prices, etc. Certain structured data such as customer reviews are often used by search engines to display Rich snippets in its organic results.

8. You do not analyze your data

An SEO strategy will be in vain
if you don’t analyze your data and your action plan performance. of the
tools like Analytics, Search Console and SEM Rush will allow you to measure
the most visited pages, their bounce rate and your positioning on
your target keywords. Small parenthesis concerning the bounce rate: a
high bounce rate is not necessarily negative in SEO, on the contrary, the
most of the time the user will click on your page, which is well positioned in
organic results then take note of the information provided before
to leave this page without consulting others.

9. Google is not the only search engine


SEO stands for Search Engine Optimization, in other words the set of techniques aimed at improving the visibility of a website in search engine results. Depending on your problem, it may be appropriate to focus on another search engine than that of Google. With a view to generating sales, improving the SEO of your products in the organic results ofAmazon may be relevant knowing that the Seattle firm represents the leading e-commerce in England with more than 20% market share. To learn more about Amazon SEO, we invite you to consult this infographic illustrating the golden rules for improving the SEO of your products within the Marketplace.

10. You don’t pay attention to the internal mesh

Even if Google doesn’t communicate
more officially the Page Rank score of the pages of your website, this
authority score still exists and is still assigned to your pages. The links
internal between the pages of your site will allow to distribute between these
the Page Rank and thus maximize the authority of the most important pages of
your site. We also advise you to connect your pages by themes
in order to offer search engines an architecture in silos allowing a
Better comprehension.