Professional engagement can be understood as a behavior of the professionals of a company that show commitment and focus with the goals of an organization. When they dedicate themselves, they will also be meeting their personal goals. But, for that, some actions are necessary internally.
Having engaged employees, “wearing the company’s shirt” and really focused on doing more and better…
Ah, this is undoubtedly the ideal scenario pursued by any manager on a daily basis, isn’t it?
A positive work environment where everyone can do their best reflecting on the quality of delivery to the end customer.
The synergy is undoubtedly very important for any business to prosper, retaining talent and having continuous conditions of innovation.
Promoting professional engagement, however, is not exactly an easy mission and needs to be done.
As a matter of fact, it takes a lot of attention to detail to be able to manage people while keeping the company’s interests up to date.
In this article, we will talk more about the concept of professional engagement: what is it and why is it important?
We will also talk about actions that you can put into practice in your business so that this is constantly present.
What is professional engagement?
Professional engagement occurs when companies are able to have professionals committed to the goals and objectives of the business and, through this, reach their personal aspirations.
It is undoubtedly an indicator of success linked to any organization. A positive work environment is the locomotive to innovate and grow.
More than that, it is essential to ensure the focus on the customer, something so important to ensure growth and a competitive differential with the competition.
Engaged employees understand their role within a company’s processes and understand how important daily dedication is.
It is from there that it is possible to innovate. When people not only remain, they also understand that they are a fundamental part of the whole.
Let us also note that professional engagement is not necessarily linked to happiness. Ideally it should be – but it is not always so.
Obviously, most of the time, when the organizational climate is positive and he is engaged, he will possibly be happy.
But, good people management can identify whether a person is at ease or not as a whole.
We are all human beings and the personal side cannot be ignored – even if it does not directly affect job performance.
So here is a tip for good practice in the administrative management of a company: know how to listen to your employees.
In all moments.
The feeling of belonging becomes more evident when people really feel welcomed and there is an interest in hearing what they have to say.
Why is professional engagement important?
When there is a connection between the employee and the company, things really change things.
People engaged with the organization tend to be proactive, committed and fundamental to innovate and of course: guarantee the success of your company’s client.
Having the so-called “sense of ownership” is something that any manager would like and that professional engagement brings to the day-to-day work.
The employee, when actually engaged, is not concerned / content with just performing his activities within the work routine.
He signs a pact to contribute to the success of the business, which, consequently, will satisfy him as a professional and person.
This, of course, makes all the difference. It is reflected in the improvement of internal processes, including the development of better products or services.
Or else, for excellence in customer service, up to actions that make these customers loyal. Anyway: everything that needs to be improved, whoever is really engaged will “embrace”.
However, otherwise the result is directly proportional. When you have people professionally disengaged, the company’s results reflect that.
People who just want to do their workday and do their activities minimally may not even harm the company.
However, they will be totally stagnant and preventing some process of improvement, or killing some innovation at the root for simply not wanting to do it.
More than that, it can affect an industry as a whole – especially if they are in a leadership position. Imagine the reflection that this will have for your men?
Seeing work only as an obligation (and not as an opportunity to provide a differential to society) generates this lack of commitment.
So, yes, engagement depends on the individual. But, before leaving “pointing the finger”, the company needs to reflect if it is really contributing to the professional engagement taking place.
How to promote professional engagement in companies? See 6 actions!
Because it is closely linked to motivation, professional engagement is not something that just happens overnight.
Nor can it be bought or imposed. It is something natural and needs to be worked around the clock. Scattered and punctual actions may not guarantee this.
Of course, it will depend on whether each person has an interest or not in making a commitment. Therefore, hiring people who fit the company’s mission, vision and values is the starting point.
But, some more actions are essential and can / should be implemented as soon as possible.
After all, it is necessary to stop losing talent (and knowledge) first, and then, later, to get the professional engagement of your teams.
For this reason, we have separated 6 steps that companies need to take.
Work internal communication
When there is communication and clarity about all scenarios, there is no frustration. After all, the expectation and reality will be the same.
Therefore, communicating what is happening in the company is essential. From small things to a new employee to mainly big actions like the creation of a new branch.
Endomarketing actions are important in this. A weekly internal newsletter with news is a simple step to take – and you can start today!
People need and want to know what’s going on. If you want them to feel engaged, you need to let them know and invite them, too, to contribute.
And that for good news as well as bad news. In fact, in the latter, clarity about what is happening is even more important.
That’s because, according to a Folha de Londrina survey, layoffs and cut benefits, for example, are common causes of this disengagement.
So, just imagine. If this is happening in the company and nobody says anything, how can people work smoothly? Difficult.
Have a pleasant working environment
The corporate environment is another very important point. Here, we focus more on the physical space itself, which is bright, spacious and comfortable.
We spend most of our days at work. So, in order to create and positively impact customers, the place needs to be able to welcome and inspire.
Of course, financial reality does not always allow for a cool environment that allows it.
But, how about an alternative? The home office is a good way to allow (once a week, who knows) people to feel better.
Even more if we think about big cities and displacement. Certainly people waste a lot of time in traffic.
So, why not provide them with a different day? Obviously always with responsibility.
Define the terms well so that the work is done. Test and trust. If it works, keep it up.
Invest in onboarding new employees
When a new customer buys your service, you do onboarding with them so that they become familiar with and feel comfortable with what they bought, right?
So, why not apply this same concept when new employees join?
You need to officially welcome and a business card, making a good impression initially.
Create an integration program for employees to feel valued. Engage who is already on your team.
Show at once that the company cares about people and that, at the beginning of activities, newbies will have all the necessary support.
Know how to recognize the merits
There is no way to get professional engagement if you never recognize people’s merits.
If any goal is hit, it must be recognized. But not only with the famous “pat on the back”.
People have their personal goals and financial recognition or some other type of bonus is good practice at this point.
If we think of a sales team, if the goals of the month were met, in addition to the payment of sales commission, think of some other incentive.
This will motivate your salespeople to want to double the target the next month. And then your company wins.
Give opportunity for growth
Delegate and trust. If you want people to grow in the company and develop self-awareness, start giving them more opportunities.
It can be with small tasks and activities in which the employee is autonomous to think, develop and implement, for example.
Did it work? Increase the ruler and give something more complex. Didn’t it? Give feedback on what can be improved and try again with the same complexity.
Trust your team initially and manage it closely so you can stimulate the development of skills and competencies.
Analyze how it’s going, do a fair performance appraisal to see how it has evolved.
Thus, you can identify a person with leadership skills, for example. It may be strategic in several sectors of the company.
But, how would you know that if you hadn’t given her a chance?
Give tools that enhance the work
If you want professional engagement to be reflected in results for your company, you need to provide tools that enhance the work of your teams.
Digital transformation is something indispensable for those who want to motivate employees and guarantee better results.
If we think about a company’s sales sector, the use of a CRM is essential for everyone to have maximum productivity.
Something that is directly linked to people’s well-being. After all, the more you sell, the more the company grows, the more commission you earn and the more goals people accomplish.
Think of tools as a whole, from good computers and internet connection, to software like marketing automation, for example.
With the technology present in the company, you are able to engage everyone.
By promoting the actions we speak, you pave the way for your company to grow by retaining knowledge and generating value for the customer.
So, how can we help you?
If you were unsure about the content or want to know how technology helps with professional engagement, talk to a consultant today.
Enjoy and read two articles that will help you have more engaged and productive people in your business.
The first addresses how it is possible to have and develop, within organizations, a successful mindset.
The second brings 366 motivational phrases for you to motivate yourself and positively impact your employees daily!
A hug from CWT, your CRM. #RunCWT