Giveaway – what is it and why to carry it out

Giveaway – SEO WIKI

Giveaway – giveaway in social networks, in order to participate in which the user must do one or more actions. Usually, this is reposts, likes, publication or subscription to the organizers’ accounts.

The winner is determined using random selection systems, and this is the main difference from other competitive promotions: random rather than best wins.

Example Giveaway on Instagram:

Associated conversions in Google Analytics are recorded in the corresponding report in the “Conversions” section:

For what purposes does it make sense to have a giveaway:

growth in the number of subscribers;
to attract attention;
brand awareness growth;
liquidation of product residues;
the opportunity to stand out among competitors.