Look-alike, look-a-like – SEO WIKI
Look-alike, look-a-like is a social media mechanism with which you can find users whose behaviour is similar to the behavior of those people who have already been on the site and committed a targeted action. And in the future, advertising is shown only to these users – this is a bow-like audience.
For example, search for a similar audience, Look-alike, on Bill Clinton:
Obvious advantages of technology:
advertising is shown to people interested in a product or service – this increases the conversion;
if advertising does not annoy the online audience, then you can get an influx of new loyal customers;
You can save a budget because it is not spent on everyone.