AdWords – SEO WIKI
AdWords is Google’s service for advertising on Google’s search results.
In this case, the ad is shown only for relevant queries. For example, if a user is looking for where to buy a car, then for him, respectively, advertisements for car dealerships, automobile stores, etc. will be shown.
Thanks to the many settings and the user-friendly interface, advertisers can customize their ad and choose the keywords by which the ad will be displayed.
All advertisements are moderated manually and must comply with Google’s requirements. In particular, an ad should be short and capacious in order to interest a potential customer.