Brand traffic – SEO WIKI
Brand traffic is traffic received through clicks to the site for requests containing the name of the company, site or other identifier. That is, such traffic is generated by requests that are directly associated with the company.
Brand traffic growth is an indicator of successful marketing and brand awareness. Therefore, if media and offline activity increases, brand traffic to the site also grows.
To evaluate branded traffic in Metric, you need to create a segment: find all the queries containing the name of the organization, create a report using the “Search phrase” and enter the queries:
Brand traffic in Google Analytics is monitored using Regular Expressions: