Commercial factors – SEO WIKI
Commercial factors of the site are indicators that determine the level of consumer confidence. Search engines are guided by them when generating search results for thematic queries. After canceling the reference mass accounting, Yandex puts commercial ranking factors first.
The relevant criteria for evaluating the quality of a site include usability and design, the availability of a mobile version, pricing policy, the range and design of product cards, the availability of contact and registration data, the functioning of a support service, and delivery and payment information.
From an SEO perspective, business factors are important for companies interested in boosting online sales. Query-independent criteria influence the ranking of pages by search engines. Commercial factors ranking the site help to get into the TOP.