Content – SEO WIKI
Content is a collective image of everything that is on the page of the site, that is, text, images, videos and so on.
The relevance of a page in search results depends on the quality and quantity of content. If the content is unique, it fully satisfies a particular request, other authoritative sources link to this content, then search engines favor the pages containing it, and they often occupy the first positions in search results. If the content is not unique, then penalties on the part of search engines are quite possible, up to blocking pages. Content on the site should not contradict the rules of search engines and the laws of a particular country.