CPA model – SEO WIKI
CPA-model is a procedure for paying for advertising, which involves the calculation of funds only for specific user actions. The key advantage of the CPA payment model is the highest economic efficiency, since the advertiser pays only for targeted manipulations (leads, purchases, visiting the site, calls, downloads, watching videos or price, filling out an application).
CPA sites are online exchanges that act as intermediaries between buyers of advertisements and owners of popular sites hosting them.
There is such a thing as CPA marketing. What is it? The term means advertising campaigns that use the lead payment model. The cooperation is mainly carried out within the framework of affiliate programs and at specialized CPA sites.