CPC – the price of a click on a banner or ad, which is formed based on the level of competition, the quality of advertising materials and the landing page


CPC is the advertiser’s cost per click on a link in an ad or banner. The abbreviation is derived from the English expression “Cost Per Click” – cost per click. This is a common payment scheme. When using CPC in advertising, figuring out what it is is easy. It is more difficult to determine how the cost per click is formed, which depends on many factors.

A competitive advertising model implies a struggle for a place that can increase conversion. Focusing on the prices of most competitors, it is worth considering that this is an average CPC. To increase the effectiveness of the campaign, you can increase the cost of the click, improve the quality of the ad and the relevance of the landing page to the interests of users.