Direct points – SEO WIKI
Points in Yandex.Direct – this is a certain limit of requests to the API, individual for each user of the service. The daily amount is determined based on the advertising budget, CTR of ads and compliance with the rules of the system when compiling them.
In addition to the daily limit, Yandex has set hourly limits. If, if it is impossible to complete operations, it turns out that these points in Yandex.Direct have ended, you need to wait until they are credited again, further trying to reduce the load.
When the established limit is not enough, it is worth considering how to score points in Direct. Reducing restrictions can be achieved by increasing the budget and revising the approach to writing texts to facilitate moderation and increase CTR.