Storytelling: Definition and Examples

Doing it – SEO WIKI

Storytelling – writing commercial texts on the structure of living emotional stories. The purpose of this approach is to engage the reader in the plot from the first lines, to interest and be remembered. Since it is believed that it is difficult for the user to remember dry data (especially numbers), stories help the information to be covered with catchy emotions and connect them with the brand.

An example of storytelling is a commercial text on a bicycle, which helped the owner not only strengthen the cardiovascular system, but also get to work without traffic jams in the warm season; or a story about a make-up artist’s work with cosmetics, which turned out to be no worse than analogues from expensive brands, but at the same time are much cheaper.

Storytelling in Instagram is actively used, and in video and text formats. For example, the post of McDonald’s: