Geo-dependency – SEO WIKI
Geo-dependency is the ability of search engines to provide the user in the search results with sites that are geographically closest to their own location. For example, a user from Moscow will be shown primarily Moscow sites.
There are geo-dependent queries – the search results for which are different for different regions.
The geography of the site implies an indication to search robots to perceive it as belonging to a particular region or regions. This is done by registering the resource in Yandex.Catalog, specifying contact information on the site or in the Webmaster panel.