Guaranteed impressions – this is the area of ​​search contextual advertising under the results of the first page, includes up to 4 positions

Guaranteed Impressions – SEO WIKI

Guaranteed Impressions is a block of search contextual advertising under the results of the first page. Includes up to 4 positions:

The guaranteed ads block includes ads that, according to the results of the VCG auction, could not get into special placements (premium impressions).

How ads are selected in the guaranteed impressions block

To qualify for warranty, the advertisement must have:

Good CTR
high quality factor;
competitive bid per click.

Ad positions in the block of guaranteed impressions are distributed using the VCG auction. The amount of traffic that can be obtained thanks to this type of ads is 5-15% of the total traffic. Guaranteed impressions in Yandex.Direct require advertisers to focus on text-based ads in order to attract users.