What is hyperlocal targeting?

Hyperlocal targeting (supergeo) – SEO WIKI

Hyperlocal targeting, or supergeo, is a system through which the display of advertisements is configured to the audience according to precise geographical parameters:

the region;
the city;
area;
radius.

In the same way, you can limit the audience by excluding specific territories.

For example, if you are the owner of a restaurant where profitable and tasty business lunches are available every day, you can set up the display of advertising only to users who are geographically close to your establishment.