Keyword – SEO WIKI
Keyword is a unit of speech in the text (word, phrase), which carries the main semantic load of the content. Keywords in search engines are used to determine the subject of content and its relevance to the query. In fact, user-entered queries are the keys by which robots search for relevant articles. The results will contain links to texts containing these keywords.
Oversaturation of the article with keys or their absence is the main reason for the low positions of sites in search results. The optimal number of keywords is determined by their frequency, level of competition, text volume. SEO experts use automated tools to select keys, such as Yandex Wordstat and Google AdWords, paid online services and programs. They quickly determine the frequency of the keys and offer similar phrases, the use of which will increase the relevance of the pages.