Kloaking – SEO WIKI
Cloaking is a method of black website optimization, in which different information is issued to users and search robots on the same page.
That is, webmasters create a page in two ways – one for users, the other for a search robot.
Cloaking is divided into three types:
1. White – redirection occurs to simplify the work with the site.
2. Gray – articles on the site can be printed or shown in text form, and different versions of one document arise. A redirect is set to secondary links, the purpose of which is to redirect the link weight to the article – the source.
3. Black – is illegal. In this case, the user is provided with information that does not correspond to the request, and the robot is provided with optimized text.