Lead Magnet – SEO WIKI
Lead magnet – the benefit that the user gets for himself by performing the target action for the advertiser and / or site owner (subscription to the newsletter, filling out the form, and so on).
What can be a lead magnet – examples from practice:
Information: access to a webinar or course, a free book or video tutorials;
usage time: access to services (for example, educational) for some time without payment, the ability to test the service;
bonus: discount in your service or affiliate.
A vivid example of the lead magnet in VKontakte from the publishing house MIF – two e-books are given as a gift for subscribing to the newsletter: