Link weight in site search engine optimization

Link Weight – SEO WIKI

Link weight is an indicator that determines the importance of a link when promoting a site. Search engines assign weight to a link in order to increase site performance.

When determining the weight of the links are taken into account:

link return;

Themed links

number of outgoing links;

total amount of links;

the presence of a back link;

TIC and PR;

anchor links;

link location.

Link weight is one of the important ranking factors in every search engine. The exact algorithm for calculating the link weight is very complicated and not completely known, but any optimizer needs to know the main principle of weight transfer.