What is local SEO?

Local SEO – SEO WIKI

Local SEO is a search engine optimization of a site at the request of users from a specific geographical region. Most often, search promotion is localized for the sites of those organizations that users find for queries tied to the city or region: “where to get a haircut”, “where to go for a business lunch”, “where they make delicious coffee” and so on. Location-based SEO helps business owners find more new customers.

What includes local SEO:

company address in the footer of the site;
Adding a site to Yandex.Directory and Google My Business;
adding to online maps and geo services;
registration in local directories and catalogs;
work with reputation, getting feedback and working with them.