Long tail queries: what is it and how to use them in SEO

Long tail requests – SEO WIKI

Long tail queries are low-frequency long-tail queries, that is, consisting of several words (from 3 or more). Examples of long tail queries can be seen in the search hints:

The frequency of such requests can vary from one to hundreds per month, depending on the topic, the upper limit can rise even higher. In addition to low frequency, they also have low competition in the search.

How are long tail queries applied to SEO?

The strategy of website promotion on requests with a “long tail” is suitable primarily for information sites. For commercial sites, it is also used as part of optimizing article sections (such as a blog).

With this method, the texts on the site use the largest possible number of requests with a “long tail”. This is necessary to answer all possible questions that users have. Having collected a lot of such queries, you can write several longreads, covering the topic from all sides. If you answer visitors’ questions, traffic to your site is growing.

What are the advantages of using long-tail queries?

Less effort is required than when dealing with high-frequency and highly competitive queries.
You get an audience as close as possible to the target, because low-frequency queries mean the least possible misunderstandings: these are the most specific queries, and it’s much easier to understand the user’s intent.