LSI Copywriting – SEO WIKI
LSI-copywriting (latent semantic indexing) is a methodology for creating and submitting text content, the purpose of which is to increase the relevance of the article by increasing the overall relevance of the text to the user’s intent. This is achieved by using the synonyms of the key request, the words accompanying it, as well as words and phrases that reveal the content and meaning of the text.
The main features of LSI texts are as follows:
The article should maximize the essence of the title without third-party distractions.
The text should use synonyms for keywords and words associated with the subject of the request – they must be distributed evenly.
The text should be written in an accessible language, have a clear structure and pronounced rhythm (alternating short and long sentences).
Errors are not allowed.
LSI Copywriting and SEO
LSI texts are seen as an alternative to classic SEO texts written for robots, not for people. For the first time, they started talking about the need to change the text content strategy after launching the Panda algorithm from Google, which searches and removes sites with low quality content from the search results.
Subsequently, search engine algorithms have learned to understand conversational-type queries based on general semantics, and not just on given queries. To work on ranking sites, Yandex and Google connected neural networks and machine learning. Thus, search robots learn to find sites by user’s intent, relying not only on the query itself, but also on its semantic connections.
However, LSI copywriting and other examples of writing texts by expanding the semantic core of key queries is not a panacea. A keyword can have several meanings, and their synonyms vary greatly. Also, algorithms do not yet recognize and perceive irony, sarcasm, allegories, comparisons, and so on, and this directly affects the meaning in the text.