Micro-layout of the site: what is it, why is it necessary and how to check

Micro-marking – SEO WIKI

Micro-marking is the implementation of tags and attributes inside the site code, thanks to which search engines can recognize its components and structure the data from the pages. The most popular among such components are the name of the company, its address, region, city, zip code, telephone, business hours and the like.

Micro-layout of the site is not a design element, it is not displayed visually, that is, the user does not see it. But micro-marking is necessary about website promotion in search, since search robots take into account its presence when ranking.

Different types of pages require different micro-marking schemes, so that search engines can distinguish where the name of the product is placed on the page, where is its price, and where is the instruction for its use.

For example, the popular Schema.org micro-markup allows you to highlight the following information for search engines:

Cards of goods: name, price, currency, units, rating of goods.
Articles: title, main image, publication date, rating.
Contact information: delivery city, opening hours.
Reviews, pages with videos, films, music and so on.

There are other ways of micro-marking – Open Graph, JSON-LD, as well as Marker from Google and the service “Goods and Prices” from Yandex.

To evaluate the quality of micro-markup, Google has developed a free tool for checking structured data.

After the introduction of micro-markup, the search will display additional information in the page snippet, which will help increase the CTR. About this and other features of micro-marking – in a detailed guide to working with structured data.