What are multi-channel sequences in Google Analytics

Multi-channel sequences – SEO WIKI

Multi-channel sequences are all traffic sources that a user visited before performing a targeted action. In fact, this is the conversion history, that is, an archive of user interactions that led to the transaction.

The Multi-Channel Funnels report can be viewed in the Conversions section of Google Analytics:

The report is only available to webmasters who set up goals or e-commerce.

Analysis of multi-channel sequences in Google Analytics helps the advertiser understand how different sources contribute to the conversion, how effective they are as additional channels.

There are no multi-channel sequences in Yandex.Metrica. To get similar data, you need to configure attribution in the Sources, Summary report.