Organic traffic – SEO WIKI
Organic traffic is traffic generated by user clicks from organic search engine results.
To check the share of organic search traffic, you need to use web analytics tools – Yandex.Metrica and Google Analytics.
For this, in the Metric, you need to open the Sources, Summary report:
In Google Analytics, the Traffic Sources report, Organic Search Channel:
The growth of organic traffic to the site is one of the main goals of the SEO specialist.