Pagerank (PR) of a site on Google – what it affects

Pagerank (PR) site – SEO WIKI

Pagerank (PR) of a site is a criterion for the evaluation of sites used by the Google search engine. Unlike the thematic citation index (TIC) of Yandex, the calculation of PR is more complicated. After indexing each page of the site by the Google search robot, they are assigned values ​​from 0 to 10. These values ​​depend on the weight of the page and the number of incoming, outgoing and internal links on the page. The more they are and the better their quality, the higher the Pagerank score. Periodically, Google re-indexes and PR either rises or falls.

Let’s try to consider the influence of this value from the point of view of a simple user. For example, a person enters the query “promotion of an online store” in a search for Goggle. On the first page of search results, you can see many sites with the same description, similar snippets and Title, but some sites are higher and some are lower. To sort Google’s search results, the PR values ​​of each page are used as one of the many ranking factors. Accordingly, pages with high Pagerank appear to be higher, since they are considered more authoritative and trusted. But we should not forget about other factors that determine the position of the site in the SERP. You should not go in cycles in increasing only Pagerank, ignoring other parameters of advancement.

In order to increase the position of the site in search engines, one should take into account all the nuances. You should not increase indicators only by reference mass. It is best to carry out a set of works, with filling pages with useful and high-quality content, competently filling in all the tags, checking the correctness of the code and scripts on the site, and much more. It is best to entrust this complex matter to professionals, as missed important components can lead to a fall in positions in search results not only Google, but also Yandex, Mail and other search engines.